How to Connect HubSpot and Discord in 2 Minutes (No Code, No Zapier)

Discord is a great platform for community building and for team communication. HubSpot is a great CRM that empowers sales and marketing teams to do some pretty incredible stuff with prospect and customer data.

But the two platforms live in silos. If you use both of these platforms, you know exactly what I'm talking about.

I built Conncord to connect HubSpot to Discord so sales, marketing and customer success teams can see their community members in their CRM, run workflow automations to manage their community members and make more informed decisions about their community.

In just 2 minutes, you can connect HubSpot and Discord with Conncord. No code, no Zapier, no messy workflows

Sign up for a free account and follow along with the guide below.

2. Step 1: Sign in to Conncord

Create a Conncord account if you haven't already—its free and you don't need a credit card.

• Explain: Sign in using your HubSpot account.
• Mention free trial — no credit card required.
• Show where the “Get Started” button is.

Step 2: Connect Your HubSpot Account

• Walk through OAuth consent screen.
• Emphasize: “This only takes a click, and Conncord never stores your HubSpot credentials.”
• Call out what permissions are being granted (contacts, workflows, reports).

Once logged in, simply click on "Connect" under HubSpot in your Conncord dashboard.

Once logged in, choose the HubSpot account you'd like to use Conncord with:

Step 3: Connect Your Discord Server

Similarly, you'll need to add the Conncord bot to your Discord server. Start by clicking on "Connect" under Discord in your Conncord dashboard:

Here, choose the server you'd like to add Conncord to and click on "Continue":

Please note:

• Conncord needs to have Admin Permissions to work seamlessly with HubSpot's workflows.

Step 4: Try Your First Action

That was it for the set up! Next, let's create a HubSpot workflow that sends a notification to your sales channel whenever a known prospect visits a case study page on your website.

First, create a contact-based workflow with the following trigger:

Next, add a Conncord action as the next step in the workflow. We'll add the "Send a Message" workflow action:

Then, write the message you want to send when the workflow is triggered. We can include HubSpot properties in the message!

Run the workflow!

Here's what an example workflow-triggered message looks like:

Advanced Automations

There's a whole lot more that you can do when you connect HubSpot to your Discord server with Conncord. Here are a few examples:

• Auto-assign Discord roles when HubSpot properties change.
• Send HubSpot reports to Discord channels daily/weekly.
• Sync Discord forum posts into HubSpot Tickets.

Here's a link to our docs if you'd like to take a deeper dive at what all is possible!

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You just connected HubSpot and Discord in under 2 minutes.

It really is that easy.

If you haven't yet created a free account to try Conncord out for your team—sign up today to connect your HubSpot + Discord!